Tip of the Day - The favicon as part of your brand!

What is a favicon? Wikipedia has a great explanation:
A favicon (short for 'favorites icon'), also known as a website icon, a page icon or an urlicon, is an icon associated with a particular website or webpage. A web designer can create such an icon, and many recent web browsers can then make use of them. Browsers that support favicons may display them in the browser's URL bar, next to the site's name in lists of bookmarks, and next to the page's title in a tabbed document interface.
I talk with many clients about this all the time - having a signature favicon is important to your brand, your image, and the continuity of your marketing and advertising. And there are great ways to do it yourself. I did.

The first thing I did was to decide on an image that would represent my business. For this site, I chose the little blue paw to represent Pawsible Marketing. For my JohannTheDog.com site, I chose the little charicature of Johann in a seasonal hat.

The next step was to take my .jpg image and save it as an .ico format. I went to Download.com and downloaded a free program, called Imagicon. In this program I converted my .jpg image into a 16x16 .ico file and saved it to my hard drive.

Then to install the favicon on my websites I did the following:
That's it! Now you can easily create a very nice and coordinated brand image. Have fun!

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