According to the recently released 2007 edition of the U.S. Pet Ownership and Demographics Sourcebook from the American Veterinary Medical Association:
Did you know?
* In 2006, nearly half of pet owners, or 49.7%, considered their pets to be family members.
* There are more than 72 million pet dogs in the U.S. and nearly 82 million pet cats.
* The average veterinary expenditure per household for all pets was $366 in 2006.
* Among horse-owning households, 61.1% had at least one visit to the veterinarian in 2006, an increase of 11.9% from 2001.
The all-new 2007 edition of the U.S. Pet Ownership and Demographics Sourcebook is the largest, most statistically accurate and complete survey of the pet owning public and pet population demographics. Drawn from a national survey of over 47,000 households, the survey results are presented alongside the results from similar surveys dating back to 1987, illustrating long-term trends.
Use the information provided in the 2007 edition of the U.S. Pet Ownership and Demographics Sourcebook in a variety of ways. Among them are:
* Business plan development: Identify business opportunities from underserved or growing markets. Uncover niche markets that might be seeking new products or services.
* Analyzing market and consumer trends: Determine the characteristics of pet-owning households being served. Uncover spending trends by household income and its affect of spending by species.
* Strategic planning: Changes to pet populations over time signal necessary changes in business, public policy and governmental regulations. The highly accurate data gathered for the U.S. Pet Ownership and Demographics Sourcebook are a perfect source for making informed decisions.
The "U.S. Pet Ownership and Demographic Sourcebook" is available from the AVMA for $189 ($174 in a downloadable PDF) for AVMA members and $279 ($264 in downloadable PDF) for the non-members. The study can be ordered calling (800) 248-2862 at or by clicking here.