So, this got me thinking and making some notes that I wanted to share with you.
What are they key elements in creating a strong marketing message? How can you make your message stronger and impact your customers and potential customers more effectively?
- Know and understand your audience (customers and prospective customers); and know and understand your demographic.
- Know what they care about, what they need, what they want and address these points clearly, directly, succinctly and consistently in your marketing message.
- Put yourself in your customer's and prospective customer's shoes and look at life from their point of view - what do they like, dislike, what do they think about, what makes them happy, or sad, how do they feel in relation to what you are presenting to them.
- What are the solutions that you can provide? What can you do for them? How have you done it for others?
- What makes your product or service different than your competitors, what makes it stand out from the crowd?
Now it's a matter of formulating your message, whether it be a short and sweet tagline, a press release, website copy, packaging copy or other marketing material. Take those words, rearrange them every which way, add in a little fun, until you come up with the perfect marketing message that:
- Communicates directly to your customer/potential customer (their wants, needs, cares, etc.) and solves their situation(s).
- Makes you, your product and your company stand out from the sea of competition.
- Is fun, entertaining, and educational.
- Gets to the point quickly, simply, is easy and clear, and is as short and sweet as possible.
- Addresses all the elemental needs - like the basics of who, what, when, where, why and how.
Use those messages accordingly with each and every marketing message you create - for the highest success rate possible.