An article in the November 2008 issue of Pet Product News International indicates..."The National Retail Federation in late September forecast sales would increase 2.2 percent for the 2008 holiday season (November and December), the slightest increase since 2002, when holiday sales rose 1.3 percent. Over the past 10 years, holiday sales have increased about 4.4 percent annual, so this year's expected increase will be half that."It's not the best news for pet business retailers or service providers, but increases are still expected despite the lapse in the economy. While dog, cat and other animal lovers may be conservative in their holiday spending, my bet is that they won't forget their cherished pets. Sales are still to be had and services will still need to be provided. But consumers will be making wiser and more conservative choices. Make sure you are on their list.
The holiday season is the best time for pet businesses. You've made your plans, you've got your holiday stock, you've scheduled your holiday services, you've created traffic driving holiday promotions. But have you planned everything you can or need to? Pawsible Marketing can help you create a last minute, all conclusive, holiday plan that will help you maximize your sales for the best potential holiday season possible.
JohannTheDog.com sales have already begun increasing. Have yours? Email us today for a 60-90 minute consultation to make sure you grab the biggest slice of the holiday pie as possible. Here's just a sample of what we can help you with:
- Learn how you can effectively communicate with your individual audience through the holiday season and drive more sales.
- Get a great list of creative, fun and traffic building promotions and suggestions for your individual business.
- Receive a review of your currently holiday plan and learn how you can improve to maximize your sales and services.
- Pick up marketing tips and ideas to focus your holiday plan specifically to your audience and build traffic to your site and store.
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