"According to a recent article in Pet Industry News International, "the pet industry continues to perform as recession resistant, according to the American Pet Products Association, which released its 2010 Pet Industry Spending Figures recently. Overall spending in the pet industry grew by 6.2 percent from $45.53 billion in 2009 to $48.35 billion in 2010."This is the very reason the pet business is growing. With growth comes a crowded and busy market. Everyone from current successful pet businesses to general big box stores to budding entrepreneurs, wants to get in on a growing, 'recession resistant' industry.
So what's a pet business to do as the pet business industry continues to become crowded and busy?
According to Dictionary.com - Differentiate means...
–verb (used with object)
to form or mark differently from other such things;distinguish.
to change; alter.
Pet businesses need to differentiate, stand out, be different, and in the process get noticed for being cutting edge, ahead of the curve, attract attention, spur sales, build your potential customers base, and keep ahead of the pack; whether that be with their service or their product.
There are a wide variety of ways for you to structure, alter, update, promote and market to differentiate your business to appeal to this growing market. Think about your answers to these questions to get you started on a path of differentiation...
- What makes my pet business different?
- What will help my business, products and services stand out from the pack?
- Does my business fit with the current trends for the pet business market?
- What does my market want?
- What 'out of the box' marketing can I do to get noticed?
And feel free to contact us to learn more about how you can differentiate your pet business and further your market to increase sales and build your customer base.