After Google's announcement of "Panda," Google's new search algorithm that puts a higher priority on high-quality content last year, they announced a new update in November that aims to provide users with "the most up-to-date results," according to the company.
"Given the incredibly fast pace at which information moves in today's world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old," Google indicates in a blog post last November announcing the big change.
So what can you do? Keep your website fresh with current content by:
- If you have a blog, post at least once a week, preferably 2-3 times per week.
- Update your front page with news related to your pet business.
- Refresh content within your website that lists recent featured products/services, news, new stores/service providers and more.