Cyber Monday online sales results are in. What does it mean for your pet business?

Cyber Monday online sales results are in.

'Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3% over the same period last year', according to cloud-based analytics findings by IBM.

The report also states some powerful information relating to Cyber Monday 2012 as compared to Cyber Monday 2011:
  • Consumer Spending Increases: Online sales increased 30.3 percent over 2011. 
  • Shopping Peaks at 11:25am EST: Consumers flocked online, with shopping momentum hitting its highest peak at 11:25am EST. As in 2011, consumer shopping also maintained strong momentum after commuting hours on both the east and west coast. 
  • Mobile Shopping and Mobile Traffic Increase: On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011. 
  • The iPad Factor: The iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5 percent. Amazon Kindle leapt into second at 2.6 percent followed by the Samsung Galaxy at 2 percent and the Barnes and Noble Nook at 0.6 percent. 
  • Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58.1 percent of consumers used smartphones compared to 41.9 percent who used tablets to surf for bargains on Cyber Monday. 
  • The Savvy Shopper: While consumers continued to spend more, they once again shopped with greater frequency to take advantage of retailer deals as well as free shipping.This led to a drop in average order value by 6.6 percent to $185.12. However, the average number of items per order increased 14.1 percent to 8.34 compared to Black Friday. 
  • Social Sales: Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.41 percent of all online sales on Cyber Monday, a decrease of more than 26 percent from 2011.

All of this information will help you in marketing your pet business throughout the rest of the holiday season and into 1213. 

Consumer trends in the increased use of online, mobile and tablet shopping behaviors, along with the use of social media as a means of getting 'in the know,' show that consumers are more and more becoming savvy online shoppers that demand a consistent customer experience across multiple channels.

To compete it's important for your pet business to adapt to the changing wants and needs of your customer and prospective customer.

Graphic courtesy of IBM Smarter Commerce. Photo courtesy of Derek Garvey on Flickr.

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