Pinterest launches analytics tool for help in measuring ROI for your pet business

Pinterest has finally launched an analytics tool to help better understand who is accessing your Pinterest content, repinning, viewing and clicking, and ultimately help you better understand ROI in utilizing Pinterest for your pet business.

From the Analytics tool you can view how many people are pinning from your website, seeing your pins, clicking your content, which pins are getting the most repins, who pins them and what others are pinning along side your pins. In addition, you can export your data to track over time.

To see your Pinterest analytics you will first need to verify your website with Pinterest. To do this:
  1. Login to your Pinterest account
  2. Click on settings
  3. Scroll down to where you've inputted your website address and click on the 'Verify Website' button
  4. Follow the instructions to either download a file that you will upload to your web host, or capture the meta tag that you save and upload to the host.
  5. Once you've uploaded the file or the meta tag go back to Pinterest and click to complete the process.
Once you have verified your site with Pinterest (and clicked on the 'switch to the new look' if you haven't done so already) you will be able to see your analytics by clicking the drop down arrow by your name.

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