According to a new report from Pew Internet and; American Life Project, the number of seniors using social media more than tripled in the last four years.
Now about 43% of Internet users 65 and older say they use social media, compared with just 13% in 2009.
In addition, web users, in the 18-29 age range have the largest percentage of social media users at 89%, followed by 78% growth in the 30-49 age range, and 60% growth in the 50-64 age range.
Conclusions? More and more of your pet business target audience is utilizing social media, primarily Facebook, followed by Twitter and then other social media applications.