On Friday, Facebook dropped a bit of a bombshell for Facebook Fan Page marketers when they announced that beginning in January 2015, people will see less organic promotional posts within their news feeds from Facebook fan pages that they have liked.
These posts will primarily be:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Samples of these types of posts they cited include:
Facebook explained their reasoning for reducing the number of promotional posts from fan pages in an individuals news feed this way...'As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.'
What does this mean for your pet business?
It means that increasingly Facebook is reducing how much of the content you post on your Facebook fan page in the news feeds of those that have liked your page; first with their algorithm changes in recent months, and now with this new change coming in January.
Without a big ad budget for Facebook advertising, it's clear to me that Facebook is becoming less and less a way to reach, engage, promote and market to your pet business current and prospective customers and am encouraging all of my clients to continue to work with their Facebook page, but to also begin strengthening their other social media outlets in the wake of this announcement.