Pawsible Marketing today announced that it has been named to Entrepreneur Magazine’s list of “100 Brilliant Ideas” for 2010.The cover story for the June 2010 issue of Entrepreneur recognizes “brilliant” companies in categories ranging from mobile technology and outsourcing to fitness and pets.
Co-authors Kara Ohngren and Jennifer Wang examined 10 business areas that are growing fast and found companies in each of the categories that "bring jaw-dropping ingenuity to the table. A bold concept perfectly in sync with the moment: It's what great companies are built on. It's what shapes the future. It's entrepreneurship at its best.”
Pawsible Marketing was also featured in a recent Entrepreneur.com article, "10 Ways to Build Your Personal Brand." Author Lydia Dishman explored 10 business owners who have managed to navigate the rough waters of personal and professional branding to emerge with winning concepts.
"When it comes to starting and growing a business, there's one kind of equity that can't be measured in dollars: brand equity. It has nothing to do with cash on hand, real estate, inventory or any other tangible assets, but it's more important for the health and sustainability of the enterprise than any of them. A strong personal brand that dovetails seamlessly with a business has the power to turn customers' perception into profits. This is most important for entrepreneurs who often start businesses with nothing more than an idea and a firm handshake," shared Dishman.
“What an honor to be selected by the Entrepreneur editorial staff as one of the most brilliant business ideas for 2010, as well as singled out for our personal branding success,” said Leslie May, founder of Pawsible Marketing. “Every day I feel fortunate that through our company's marketing efforts and guidance, I am able to assist and inspire other pet business owners to help build their businesses and further our collective passion for enhancing the special bond between humans and our four-legged friends," shared May.
Pawsible Marketing was also featured in a recent Entrepreneur.com article, "10 Ways to Build Your Personal Brand." Author Lydia Dishman explored 10 business owners who have managed to navigate the rough waters of personal and professional branding to emerge with winning concepts.
"When it comes to starting and growing a business, there's one kind of equity that can't be measured in dollars: brand equity. It has nothing to do with cash on hand, real estate, inventory or any other tangible assets, but it's more important for the health and sustainability of the enterprise than any of them. A strong personal brand that dovetails seamlessly with a business has the power to turn customers' perception into profits. This is most important for entrepreneurs who often start businesses with nothing more than an idea and a firm handshake," shared Dishman.
“What an honor to be selected by the Entrepreneur editorial staff as one of the most brilliant business ideas for 2010, as well as singled out for our personal branding success,” said Leslie May, founder of Pawsible Marketing. “Every day I feel fortunate that through our company's marketing efforts and guidance, I am able to assist and inspire other pet business owners to help build their businesses and further our collective passion for enhancing the special bond between humans and our four-legged friends," shared May.Leslie May, founder of Pawsible Marketing was a successful veteran marketer who began her own consulting business in 2002. Her love of animals - and growing menagerie of cats and dogs - was the inspiration to take her firm into a branded niche service exclusively to help owners of pet-related businesses with all their marketing needs.
Pawsible Marketing has since spawned several other growing concerns, including Johann the Dog (an online portal offering toys and products for agility training), Raise a Green Dog (presenting tips and products for raising environmentally friendly and healthy dogs), and Rescue Me (helping lost pets find their furever home), each focused on a different aspect of serving those beloved furry friends.
About Pawsible Marketing
Pawsible Marketing was formed to help the pet business vertical with marketing to increase sales and revenue. The company helps B2B and B2C pet businesses worldwide with a variety of marketing services and projects including marketing planning and strategy, lead generation, social media, online and offline marketing, blogging, brand development, websites, corporate and cause-related marketing, communications, new product launches and more. For more information visit www.pawsiblemarketing.com, call 317-847-0855, or email lmay@pawsiblemarketing.com.
The online version of the Entrepreneur magazine June cover story, “Entrepreneur’s Annual 100 Brilliant Ideas,” can be viewed here.
