Pawsible Marketing at BarkWorld Expo 2010

Two weekends ago I had the extreme pleasure of attending BarkWorld Expo and speaking to the attendees of the event.

What a great group of pet business professionals, pet owners and of course, pet lovers. I really enjoyed meeting everyone and talking pets throughout the weekend. And especially enjoyed listening to all the speakers talk about various aspects of social media - from Twitter, Facebook and blogging to social media etiquette, how to most effectively engage clients and prospects through social media, and how to build a great social media program.

My presentation was on Friday and entitled "Utilizing Social Media to Market your PetBusiness.' The talk was geared toward pet business owners, non-profits utilizing social media to further their cause, and pet lovers looking to utilize social media to share the love of their pet with the World. The room was standing room only, and there were a lot of questions following the event. What a great group to speak with! Here is a copy of my presentation to the group, outlining the highlights of my discussion:


I took my two dogs, Johann (YoYo) and Gracie to the event. They were fortunate enough to have two wonderful companies sponsor their attendance, allowing us to showcase the great products both companies provide to dogs (and cats).

Special thanks to Cranimals for allowing us to share their great Cranimal supplements and ZenDog Treats with the attendees, and The Company of Animals who allowed us to share their great line of Nina Ottosson Interactive and Intelligent dog toys, their Haltis, Clix Car Harness, Clix Multi-Clicker and other products with all the pet parents at the event.

JoJo posed with all the great gear from The Company of Animals in the green room, before sharing it with the attendees at the event...

Niqqi, one of the dog blogging attendees and speakers, had a great time trying out the Cranimals ZenDog treats...

And Cosmo, another Tweeting, Facebooking and blogging dog, really had a great time with The Company of Animals Dog Pyramid and Dog Tornado...

JoJo got to show off his enthusiasm for the Dog Pyramid before we shared it with all the dogs at the event...


Gracie, since she's the quietest one of the family, got to attend a few of the sessions with me...although I think naturally she was more interested in playing with the other dogs attending the sessions...

It was a great event, one I hope to be able to attend and participate with again in the future. If you'd like to catch up on a lot of what went on at BarkWorld Expo, go to Twitter's search page and type in #BarkWorld...you'll see the entire stream of Tweets before, during and after the event as all the dogs, participants, attendees and speakers were tweeting away about BarkWorld Expo.