Christmas in July - now is the time for pet businesses to prepare for the holidays.

Whether you are a pet retailer, manufacturer or service provider, now is the time to get ready for the Christmas Holiday season.

From selecting new products, or marketing your products to prospective retailer and distributors, or planning promotions for your retail or service pet business, July is THE time to dig in (pun intended :).

What are just a few items that will be hot this holiday season?

• Interactive is the word for all toys for all pets.
• Quality vs quantity will be a priority for pet loving shoppers.
• USA made in lieu of recent problems with foods, treats and products from China.
• Eco-friendly and green items will be hot again this season as consumers look for healthier, safer alternatives.
• Bundling products for gifting will also be popular. 

Leslie May, founder of Pawsible Marketing was recently interviewed by Lindsey Wojcik, associate editor of Pet Business Magazine, for her article 'Honing for the Holidays.' Read up on some great ideas to help your pet business get ready for the busy holiday season, and remember to utilize all the available tools in your marketing toolbox together to have the highest level of impact on your marketing efforts.

If you'd like to talk with us about how you can most effectively take advantage of the holiday season, email us for a free 30 minute consult to see if we may be a good fit to help you market your pet business.

Photo courtesy: El Caganer and Olaf