Facebook announces promotions now allowed on page timelines

Facebook made a big announcement this week regarding how promotions are allowed to be conducted on Facebook, that will make many pet business very pleased.

Previously Facebook only allowed promotions, contests and giveaways to be conducted through Facebook apps. Now Facebook indicates...
"We want to make it easier for businesses of all sizes to create and administer promotions on Facebook, and to align our policies to better meet the needs of marketers.
What does this mean for your pet business?

Instead of having to create an app, pay a developer, go through hoops to conduct a contest, giveaway, sampling and more on a tab, to promote your pet business product and services, you can now:
  • Simply post and request comment/likes on a page post to select a winner.
  • Request fan page followers post on or message your page with a comment, or upload a photo, to select a winner for your promotion or contest.
  • Engage more with your audience who may have previously had a hesitation of adding an app to enter your promotion.
  • More easily and quickly promote your service and products to your current and prospective audience.
  • Continue to create promotions in apps within Facebook that require more complicated info gathering and complex promotions.
Read Facebook's announcement and details on their overall terms of service to be sure you follow Facebook's rules to protect your pet business.

UPDATE: If you are looking for a great tool to help you manage those post like and/or comment promotions, WooBox just launched a system that allows you to randomly select a winner from your Facebook promotion likes or comments, and export those to a file. Remember with this type of promotion you won't be able to acquire email addresses.

Photo courtesy of MoneyBlogNewz.

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