Your wading through all the information, samples, business cards, photos and more from Global Pet Expo, so what's next? After spending...

Along with Oprah, Martha Stewart, Rachael Ray and Lillian Vernon, Leslie May, founder of Pawsible Marketing, is included as a contributor a...

Individuals are bombarded by advertising and marketing messages on a daily basis. How many? If you Google the question you get a wide vari...

If you use Instagram to help market your pet business, you are probably aware that when you post there isn't an option to add a click-ab...

March 12 , 2015 - The pet industry has seen amazing growth over the past 15+ years. And there is a very specific reason for that. During ...

On Friday, Facebook dropped a bit of a bombshell for Facebook Fan Page marketers when they announced that beginning in January 2015, people ...