"Although there is currently money
to be found in investing in a pet
lover’s playground, May warns that
the tides may be changing. “Baby
boomers are getting older, which means
that they may not have a pet because
of life-expectancy issues,” she says.
“We are going to see a shift in who
purchases these pet products from the
baby boomers to the Generation X’s to
Read the full article on The Daily Beast.