Tip of the Day - Blogging’s a Low-Cost, High Return Marketing Tool

The New York Times today has an interesting article:

"Blogging’s a Low-Cost, High Return Marketing Tool."

They say:

A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.

But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.

The article goes on to say:

But some companies are suited to blogging. The most obvious candidates, said Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006), are consultants. “They are experts in their fields and are in the business of telling people what to do.”

For other companies, Ms. Risdahl said, it can be challenging to find a legitimate reason for blogging unless the sector served has a steep learning curve (like wine), a lifestyle associated with certain products or service (like camping gear or pet products) or a social mission (like improving the environment or donating a portion of revenues to charity).

Read more!

I disagree!!!! If you have a business, blogging toward your niche audience can be an amazing way to gain new customers, build your brand, get noticed in your market and more - for a very wide variety of businesses! You just have to do it the right (or write) way!

With the prolific pet communities on the Internet today, pet businesses can greatly benefit from blogging. It's work, but low cost (that we agree with the New York Times article) and very effective.

If you'd like to know more about blogging, how to blog, and how to utilize your blog to grow your business, contact us. We can help you reach your audience, attract new customers, and keep those valued customers coming back.