But before you get started there are some important things to consider:
- The purpose of a press release is to connect with the media. Always keep that in the forefront of your mind when writing and distributing your press release.
- Make sure that what you are writing and communicating is newsworthy.
- Tell your audience why you are writing and why it would be of benefit to them and their readers.
- Grab your readers attention in the headline and in the first paragraph - save them time!
- Write a concise, effective, and well written press release. If you've never written a press release, consider tips from the AP Style Handbook.
- When writing your press releases keep these things in mind:
- What results do I hope to accomplish?
- What is the most effective way for me to communicate my message?
- Who is my audience?
- What information can help me stand out among the sea of information and competition?
- Build your media list - including via fax, mail and email. Remember, never send an attachment to your email!
- Send your press release to editors of publications that will have an interest in your announcement. Do your research!
- Consider sending your release to the 100's of free press release services available through the Internet - to help increase your Google ranking and get more notice from editors looking for information that you are targeting.
- Be considerate, timely, and factual.
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