Tip of the Day - Press releases can be a great marketing tool!

Press releases can be a great marketing tool for your business! Why write a press release? You have a new company to announce, a new product, a new service, an event, something newsworthy and timely.

But before you get started there are some important things to consider:
  • The purpose of a press release is to connect with the media. Always keep that in the forefront of your mind when writing and distributing your press release.
  • Make sure that what you are writing and communicating is newsworthy.
  • Tell your audience why you are writing and why it would be of benefit to them and their readers.
  • Grab your readers attention in the headline and in the first paragraph - save them time!
  • Write a concise, effective, and well written press release. If you've never written a press release, consider tips from the AP Style Handbook.
  • When writing your press releases keep these things in mind:
    • What results do I hope to accomplish?
    • What is the most effective way for me to communicate my message?
    • Who is my audience?
    • What information can help me stand out among the sea of information and competition?
  • Build your media list - including via fax, mail and email. Remember, never send an attachment to your email!
  • Send your press release to editors of publications that will have an interest in your announcement. Do your research!
  • Consider sending your release to the 100's of free press release services available through the Internet - to help increase your Google ranking and get more notice from editors looking for information that you are targeting.
  • Be considerate, timely, and factual.
This is only a quick start guide for anyone thinking of utilizing a press release as a marketing tactic. If you need help, we are here! Our years of public and media relations experience can help you stand out among your competition, get you noticed with leaders in your industry, help you come up with that amazing angle that will set you apart from the rest of the pack, and save you time. Contact us today for more information!

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