Leslie May, founder of PM, featured in article in Newsweek/The Daily Beast.

Leslie May, founder of Pawsible Marketing, was featured in the May 29, 2013 issue of Newsweek and The Daily Beast, in an article entitled, 'Enterpreneurs Create Apps and Web-Based Businesses to Appeal to Dog Owners.'

"Although there is currently money
to be found in investing in a pet
lover’s playground, May warns that
the tides may be changing. “Baby
boomers are getting older, which means
that they may not have a pet because
of life-expectancy issues,” she says.
“We are going to see a shift in who
purchases these pet products from the
baby boomers to the Generation X’s to
the millennials."

Read the full article on The Daily Beast.