Client News

Pawsible Marketing clients in the news

January 2012

DryPet featured on DogTipper

Earth Heart Inc., Travel Calm featured in Grooming Business Magazine.

Simply for Pets Kanine Krispies featured in Pet Product News International Inventory Essentials January issue 2012

DryPet Towel featured in Pet Product News International Inventory Essentials January Issue 2012

DogPawR featured in Pet Product News Interntional Natural Marketplace January Issue 2012

December 2011

Earth Heart's Vicki Rae Thorne interviewed by Pack People

DogPawR featured on Fido Friendly blog

Earth Heart products featured in Pup Culture Magazine

Brainy Bones featured in December issue of Pet Business Magazine

DogPawR featured in Julie Szabo's Expert Holiday Gifting Tips on We Are Pet Nation

Earth Heart new distributor relationship with PawMark featured in December issue of Pet Business Magazine.

Earth Heart products featured in the Philly Dog Holiday Gift Guide

Buy A Shirt Help A Dog launched to help dogs in need

Earth Heart products featured with prominent dog bloggers - Doggies & Stuff, To Dog With Love, Preston Speaks, Raise A Green Dog, Life with Dogs, Pet Peeves

November 2011

Earth Heart products featured on Eric & Kathy Mornings 101.9fm The MIX Chicago

DogPawR featured on Dogster blog

Earth Heart products on the Celebrity Cafe

Animal Wellness Magazine awards “Stamp of Approval” to Buzz Guard all-natural mist from Earth Heart

September 2011

Earth Heart's Buzz Guard reviewed by Carol Bryant on Animal Cafe, September 21, 2011

Murphy's Leash featured in Dog Fancy's Natural Dog article "How Green is Your Dog's Walker."

Simply for Pets Kanine Krispies featured in Modern Dog's Fall Showcase, September 21, 2011.

Earth Heart mentioned in Pet Product News International: Earth Heart's all-natural remedy mists pass the Pawmark test as “Trainer Proven Products” for distribution through Pawmark’s online store.

Pure Pooch All Natural Shampoo for Dog reviewed by DogTipper.com.

August 2011

Earth Heart's Buzz Guard named Favorite Find by Modern Dog, August 29, 2011.

Surf's Up Dog featured in Pet Product News International August 2011 Issue.

Simply For Pet Stake Diner featured in Pet Business Magazine August 2011 Issue.

July 2011

Earth Heart's Canine Calm featured by Debra Eldredge, Dog Products Examiner.

Surf's Up Dog featured in July 2011 issue of Pet Product News.

Earth Heart products featured by Wandering Educators

Pure Pooch products featured on Daily Kibble.

Earth Heart products highlighted by canoe.ca as one of their "Must-Have Summer Travel & Camping Gear"

June 2011

Fido Friendly Blog features Earth Heart Canine Calm: Looking For A Solution To 4th Of July Stress For Fido?

Canine Calm from Earth Heart reviewed and featured on Low Country Dog Magazine blog.

Buzz Guard from Earth Heart featured on US Travel Magazine website

Earth Heart products featured on Daily Kibble.

Buzz Guard from Earth Heart Inc., featured in Pet Business Magazine's June 2011 Issue

May 2011

Earth Heart's new Buzz Guard featured on Daily Kibble

Buy A Shirt Feed A Dog is featured on Daily Kibble

Chloe's Playhouse wins Best Dog Walker in Charlotte Magazine's Voters' Choice Awards.

Pure Pooch products featured in May 2011 issue of Pet Business Magazine

Canine Calm by Earth Heart reviewed on DogTipper.com

Surf's Up Dog featured on Daily Kibble

The journal paper, "A Randomized Trial Comparing the Weight Loss of Canines that Walked with and without the Trimdog Exercise Belt" has been published by the International Journal of Applied Research in Veterinary Medicine

April 2011

Simply For Pets launches new Kanine Krispies line of dog treats.

Earth Heart, Inc., participates in Bark Buckle Up Top Dog photo contest at the New York International Auto Show

TrimDog featured in Dog Living Magazine

Earth Heart's new product Buzz Guard named as nominee in Pet Product New International's Retailers' Top Pick Awards

Surf's Up Dog's Comfy Collar named as nominee in Pet Product New International's Retailers' Top Pick Awards

TrimDog founder, Ike Kinlaw, interviewed on Fido Friendy Blog, talking about the TrimDog exercise belt

Buzz Guard, Earth Heart's, all natural bug repellent featured product on PetBusiness.com

Surf's Up Dog Coil Leash featured in Pet Product News International April 2011 issue

Earth Heart, Inc., products Canine Calm, Travel Calm and Guard Well, positively reviewed by Fido Friendly guest blogger, Kelly Ladouceur

Pet Business Magazine highlights Surf's Up Dog Coil leash, April 2011 issue

Earth Heart's Guard Well featured in March/April 2011 issue of Animal Wellness Magazine

Brainy Bones launches new line of interactive dog toys to big fanfare at Global Pet Expo 2011.

Comfy Collars from Surf's Up Dog! highlighted in My Surf News.

TrimDog featured in StarNews Online in article 'Local Invention Could Help Your Pooch Loose His Pooch'

Surf's Up Dog! line of Comfy Collars featured on American Consumer News

Earth Heart Inc.'s Guard Well featured in Dog Fancy magazine

February 2011

Earth Heart's Guard Well review and giveaway by Doggies and Stuff

Vicki Rae Thorne, master herbalist, certified aromatherapist, Earth Heart™ Inc. authors article for Tails Inc. Magazine - Aromatherapy for Your Dog

TrimDog founder, Ike Kinlaw interviewed by E-Junkie blog

January 2011

TrimDog Weightloss System featured in Primera Hora Newspaper (Puerto Rico)

TrimDog featured on Pet Product News International website: 'Study: Weighted Belts Help Dogs Shed Pounds'

December 2010

TrimDog Weight Loss System featured on DogChannel.com

TrimDog featured in Dog Living Magazine's Dog Living Deals

November 2010

Earth Heart Inc., Canine Calm featured in Modern Dog's Holiday Showcase

KC Creations: Unique Handcrafted Products that You’ll Love -Top Ten Wholesale Blog

KC Creations New On-Board and X-ing signs offered by Calendars.com and DogBreedStore.com

KC Creations offers three new lines of pet signs - Flea Market Zone

A Bee's Hive featured in Daily Kibble's 2010 Holiday Gift Guide

KC Creations, Inc., Launches New Line of On-Board and Protected by Dog Breed Signs for Pet Retailers Just in Time for the Holidays

Earth Heart, Inc., featured in Daily Kibble's 2010 Holiday Gift Guide

Before & After The TrimDog Weight Loss System - InventorsSpot

October 2010

ADogandTwoCats.com Launches Pet Products Storefront

Sniffing out Aromatherapy for Dogs - Dogster - Living With Dogs Blog

TrimDog launches new weight loss product to combat dog obesity

Merry Christmas and Happy Holidays from Pawsible Marketing!

Pet Industry Trade Shows 2009

A listing of pet industry events for 2009:

January 2009

Pro Green Expo - Wednesday 1/4/09 to Friday 1/16/09
Colorado Convention Center in Denver CO
For more info, visit www.progreenexpo.com

Great Lakes Pet Expo - Jan 31, 2009
Wisconsin State Fair Expo grounds, Milwaukee WI
For more info, visit petexpomilwaukee.com

February 2009

Global Pet Expo - Thursday 2/12/09 to Saturday 2/14/09
Orange County Convention Center in Orlando FL
For more info, visit www.globalpetexpo.org

Groom & Kennel Expo - Thursday, 2/12 to Sunday, 2/15/09
Pasadena Convention Center in Pasadena, CA
For more info, visit groomexpo.com

March 2009

Atlanta Pet Fair - Thu 3/5 thru Sun 3/8/09
Atlanta, GA
For more info, visit www.atlantapetfair.com

Luxury Pet Pavilion
L.A. Spring Trade Show - Saturday 3/7/09 & Sunday 3/8/09
Westin Bonaventure Hotel, Los Angeles CA
For more info, visit luxurypetpavilion.com

Pacific Northwest Grooming Show - Fri 3/20 thru Sun 3/22
Tacoma WA
For more info, visit barkleigh.com

Boston Gift Show - 3/28 thru 3/31
Boston MA -Boston Convention & Exhibition Center
For more info, visit bostongiftshow.com

April 2009

Backer Spring Show - Friday 4/3/09 to Sunday 4/5/09
Baltimore Convention Center in Baltimore MD
For more info, visit: hhbacker.com

Marine Aquarium Expo - Friday 4/3/09 to Sunday 4/5/09
Orange County Event Center, Orange, CA
For more info, visit: marineaquariumexpo.com

Pet Stylists Super Show - 4/3 to 4/5
Knoxville Convention Center, Knoxville, TN
For more info, visit: www.petstylistsoftennessee.com

Intergroom - Thu 4/16 thru Sun 4/19/09
Somerset, NJ
For more info, email intergroom@msn.com or call 781-326-3376

May 2009

Groom Classic 2009 - Fri 5/1 thru Sun 5/3/09
Kansas City, MO
For more info, visit: groomclassic.com

GroomFest 2009 - Fri 5/29 thru Sun 5/31/09
Columbia, SC
For more info, visit: nationaldoggroomers.com

July 2009

Pet Quest 2009 - Thu 7/23 thru Sun 7/26/09
Ft. Mitchell, KY
For more info, visit: barkleigh.com

August 2009

All American Grooming Show - Thu 8/13 thru Sun 8/16/09
Wheeling, IL
For more info, visit aagrmgshow.com

Pet Fashion Week NY - 8/22 to 8/23
New York City, N.Y.
For more info, visit www.petfashionweek.com

September 2009

Super Zoo - Tue 9/15 thru Thu 9/17/09
Mandalay Convention Center in Las Vegas, NV
For more info, visit superzoo.org

Groom Expo- Thu 9/17/09 thru Sun 9/20/09
Hershey Lodge & Convention Center, Hershey, PA
For more info, visit groomexpo.com

National Pet Industry Trade Show - 9/20 thru 9/21/09
Toronto, Ontario, Canada
For more info, visit pijaccanada.com or call 800-667-7452

October 2009

Backer Christmas Show - Friday 10/2 thru Sunday 10/4
Donald E. Stephens Convention Center in Rosemont (Chicago), IL
For more info, visit: hhbacker.com
(Future show dates: April 23-25, 2010 and October 8-10, 2010)

U.S. Pet Pro Classic - Fri 10/16 thru Mon 10/19/09
Dallax TX
For more info, visit petstylist.com

Source: Pet Industry Retailers

Getting media coverage.

Every week one of my clients asks me, "how can I get my business in a national consumer pet magazine?"

Well, that's a pretty big question. But it's not an impossible task...not if you have a great product or service, think outside of the box, be creative and have a unique take on what and how you provide to your customers and potential customers, have something people want, and let people know about it.

Over the years I have met with many editors of many national, local and regional consumer and trade magazines. Editors know their audience, they know what the next 'big' thing is, they keep up on trends in their industry, and they know what types of sources can help them with their articles. And they are open to new ideas.

It's the job of your marketing/pr person to get to know your media, understand their needs and make sure your business, your product, or your service is presented to the media in a way that helps them accomplish their goals. Thus, putting you in the right place at the right time.

Here's a good example:

This month Dog World Magazine includes a feature article entitled "It's Easy Going Green." A great article discussing the many ways you can reduce your dog's carbon paw print on the environment, and reap the benefits of a healthier and happier dog.

Lucky for me, I am one of the main sources of the article. But is it really luck?

Now really. It's a culmination of lots of social media promotion, lots of research, and lots of hard work. Rewarding and wonderful work, I might add!

I began my Raise A Green Dog blog about a year and a half ago, when I started getting many, many questions about the safety of dog food, toys and a dog's environment. I grew up 'green.' And, I've been as green as possible all of my life. So living green is second nature to me and writing about it was came easily.

The blog launched in October 2007 and very quickly began increasing in traffic. Why? Because the information contained in the blog was something people were hungry for. They needed information, they needed resources, and they needed help. And I was happy to help through Raise A Green Dog.

So how did I end up talking about a dog's carbon pawprint in Dog World?

When the writer was looking for resources for her article, she Googled 'green dog,' and up popped my blog on the front page of Google. I was in the right place at the right time because I had done the things I mentioned earlier - have a great product or service, think outside of the box, be creative and have a unique take on what and how you provide to your customers, have something people want, and let people know about it.

But the best part to me is...I'm hopefully helping lots of dog lovers have a healthier, happier pup and environment.

Never give up!

Throughout the week, I talk with a lot of my pet business clients.

Some are hopeful, but don't know how to grow their business. And some are discouraged about the lack of progress they are making in either getting their business off the ground or building their business and increasing sales.

I came across a very inspirational article today. It's the story of how the ever popular Kong got it's start. Seems it wasn't an easy start for the Kong Company, by any means. But with a 'never give up' philosophy, perseverance, persistence, and patience - the company is now one of the most successful pet businesses in the World.

Here's an excerpt from the article:

One day in 1970 while (Joe) Markham--a partner in a Yamaha motorcycle shop--was working on a Volkswagen, Fritz (his GSD) picked up an automobile part and came and dropped it on Markham's foot. "The part had a metal bracket and a rubber gizmo that looks pretty close to the Kong we have today," Markham says. Thus, the idea for the modern day Kong was born.

Today, over 50 million Kongs have been sold and you'd be hard pressed to find a doggie household without one.

But at the beginning, Markham had a difficult time getting any pet stores to recognize the Kong's potential in the marketplace. It would take hard work, perseverance, and time before Markham made his first sale in 1976.

You can read more here.

Moral of the story? If you have a product or service that you believe in, pursue it. And don't give up. Success may not happen overnight, it will take a lot of work, determination, time, patience, advice and more - but you can do it!

Are consumers pinching pennies this holiday seasion? Not likely.

From the Associated Press this morning...

Pinching pennies? Not these proud pet parents.

...The American Pet Products Association estimates Americans will spend $43.4 billion this year on their pets — a figure that includes everything from treats to training — despite the dramatic slowdown in discretionary spending. That's 26 percent higher than what U.S. consumers spent in 2004, the group said.

Market researcher Euromonitor International, which tracks sales of pet food and accessories but excludes the cost of animals, grooming, training and other expenses, puts this year's animal expenditures at $23.9 billion.

But the group forecasts the segment's sales are still on pace to grow more than 13 percent by 2013...

...Still, there are signs that the most extravagant expenses — such crystal bowls and custom-made pet beds — may be sidelined amid growing economic uncertainty.

"Gone are the days when people would buy $100 collars and fake fur," said Claire Chew, of Venice, Calif., who founded Luxepets, a line of pet keepsakes.

American Pet Products Association spokeswoman Leah Nelson said the group doesn't release industry sales projections, but that it is "eyeing the future" with caution.

That's why Paige Ormand, the owner of the Doggy Style Pet Shop in Chicago's Wicker Park neighborhood, is ordering more products that are less expensive — for example, $5 toys instead of $20 models.

But she's not removing expensive gifts from her store shelves, either.

"This industry is way more insulated than other businesses," she said. "But I wouldn't say it's recession proof."

Read more...