Pawsible Marketing Blog

Pet Industry Trade Shows

2011 Events

Trade/Industry Events

Jan. 13-14

Orlando, Fla.
Aging Pet Populatin & Senior Wellness
The Wyndham Orland
Contact: 207-467-3564; www.petindustryadvisory.com

Feb.17-16
Las Vegas, Nev.
Pet Industry Transformation—Growth Trends & Strategies
Contact: 207-467-3564; www.petindustryadvisory.com

Feb. 28-Mar. 3
New Orleans, La.
Aquaculture America 2011
New Orleans Marriot
Contact: 760-751-5005; www.was.org

March 16-18
Orlando, Fla.
Global Pet Expo
Orange County Convention Center
Contact: www.globalpetexpo.org

April 13-15
Atlantic City, N.J.
H.H. Backer Spring Trade Show
Atlantic City Convention Center
Contact: 312-578-1818; www.hhbacker.com

Sept 13-15
Las Vegas, Nev.
SuperZoo
Mandalay Bay Convention Center
Contact: Dave Williams, 626-447-2222, x317; www.superzoo.org; www.worldpetassociation.org

Oct. 14-16
Chicago, Ill.
H.H. Backer Christmas Trade Show
Contact: 312-578-1818; www.hhbacker.com

International Events

Jan. 17-20
Kochi, India
Asian Pacific Aquaculture 2011
Contact: 760-751-5005, www.was.org

Jan. 21-23
New Dehli, India
India International Pet Trade Fair (IIPTF)
NSIC Bhawan
Contact: 91-120-242-7282; www.iiptf.com

Jan. 22-28
Barcelona, Spain
Global PETS Forum 2011
Hilton Barcelona
Contact: www.petsinfo.net/forum.html

Feb. 6-10
Birmingham, England
Spring Fair International
National Exhibition Centre
Contact: www.springfair.com

Feb. 18-20
Moscow, Russia
Zoo Russia Professional
Crocus Expo International Exhibition Centre
Contact: Contact: www.zoorussia.ru/zoo/en

Feb. 19-20
Caulfield, Australia
Melbourne Pet & Animal Expo
Caulfield Racecourse
Contact: www.emsaust.com.au

Mar. 10-13
Birmingham, England
dfs Crufts
National Expo Centre
Contact: www.crufts.org.uk

Mar. 24-25
Makuhari New City, Japan
Japan Pet Fair
Makurahi Messe
Contact: www.crufts.org.uk

May 12-15
Bologna, Italy
Zoomark International
BolognaFiere
Contact: www.zoomark.it

May 26-29
Singapore
Aquarama
Suntec Singapore
Contact: www.aquarama.com.sg

June 6-10
Natal, Brazil
World Aquaculture 2011
Natal Convention Center
Contact: 760-751-5005; www.was.org

Oct. 27-29
Zaragoza, Spain
Iberzoo
Feria de Zaragoza
Contact: 34-93/452-45-98; info@iberzoo.com, www.iberzoo.com

Other Industry Events

Jan. 8-11
Oaks, Pa.
Birdwatch America – East
Greater Philadelphia Expo Center
Contact: 800-318-2238; www.birdwatchamerica.com

Jan. 9-12
New York City, N.Y.
National Retail Federation 100th Annual Convention & EXPO
Jacob K. Javits Convention Center
Contact: www.nrf.com/annual11

Jan. 25
Los Angeles, Calif.
Go Green Expo
Los Angeles Convention Center
Contact: 212-655-4505; www.gogreenexpo.com

Jan. 29-Feb. 3
New York CIty, N.Y.
New York International Gift Fair
Jacob K. Javits Center and Piers 92 & 94
Contact: 800-727-7469; www.nyigf.com

Feb. 5-8
Seattle, Wash.
Birdwatch America – West
Washington State Convention Center
Contact: Contact: 800-318-2238; www.birdwatchamerica.com

Feb. 12
New York City, N.Y.
3rd Annual Business of Pet Writing Conference
Hotel Pennsylvania
Contact: 212-631-3648; www.petwritingconference.com

March 8-10
San Francisco, Calif.
Innovate 2011—The Retail Innovation & Marketing Conference
Concourse Exhibition Center
Contact: www.nrf.com/innovate11

March 11-13
Anaheim, Calif.
Natural Expo West
Anaheim Convention Center
Contact: www.expowest.com

March 27-30
Boston, Mass.
Boston Gift Show
Boston Convention & Exhibition Center
Contact: www.bostongiftshow.com

June 3-5
Phoenix, Ariz.
International Ferret Symposium
Contact: www.ferretcongress.org

June 23-25
Las Vegas, Nev.
Natural MarketPlace 2011
Las Vegas Convention Center
Contact: www.naturalmarketplaceshow.com

Distributor Events

Jan. 26-29
San Diego, Calif.
PIDA 2011 Management Conference & 43rd Annual Meeting
Hotel Del Coronado
Contact: www.pida.org

Feb. 10-11
Atlanta, Ga.
Southeast Pet Open House
Cobb Galleria Centre
Contact: Contact: www.southeastpet.com

Grooming and Pet Services Events

Jan. 15-23
Fort Lauderdale, Fla.
Barkleigh Pet Pro Cruise
Contact: Contact: 717-691-3388; www.barkleigh.com

Jan. 28-30
New Orleans, La.
National Association of Professional Pet Sitters’ (NAPPS) 2011 Annual Conference and Small Business Forum
Royal Sonesta Hotel
Contact: www.petsitters.org

Feb. 9-12
New Orleans, La.
Pet Sitters International Quest for Excellence Convention
Chateau Bourbon
Contact: Contact: 336-983-7747; www.petsit.com/conferences

Feb. 10-13
Pasadena, Calif.
Groom & Kennel Expo
Pasadena Conference Center
Contact: Contact: 717-691-3388; www.groomexpo.com

Consumer Events

Jan. 8-9
Pomona, Calif.
Reptile Super Show & Breeders Expo
Pomona Fairplex, L.A. Country Fairgrounds
Contact: Contact: 619-281-7387; www.reptilesupershow.com

Jan. 14-16
Oaks, Pa.
Greater Philadelphia Pet Expo
Greater Philadelphia Expo Center
Contact: Dennis Garetano, 800-677-4677; petexpo@optonline.net; www.horseandpetexpo.com

Jan. 14-16
Richmond, Va.
Super Pet Expo
Richmond Raceway
Contact: www.superpetexpo.com

Jan. 28-30
Timonium, Md.
10th Annual World of Pets Expo
Maryland State Fairgrounds
Contact: 800-882-9894; www.worldofpets.org

Feb. 5-6
Memphis, Tenn.
Mid-South Exotic Bird Fair
Southwest Tennessee Community College
Contact: 901-603-9927; www.birdshows.com

Feb. 11-13
Edison, N.J.
Super Pet Expo
New Jersey Convention & Exposition Center
Contact: www.superpetexpo.com

Feb. 25-27
King of Prussia, Pa.
Super Pet Expo
Valley Forge Convention Center
Contact: www.superpetexpo.com

Feb. 26-27
Hillsboro, Ore.
Unique Animal Expo and Pet Fair
Washington County Fairgrounds
Contact: Contact: 503-738-5749; www.uniqueanimalexpo.com

March 5-6
Brentwood, N.Y.
Long Island Pet Expo
Suffolk County Community College
Expo Center, Grant Campus
Contact: Dennis Garetano, 800-677-4677; petexpo@optonline.net; www.horseandpetexpo.com

March 18-20
Chantilly, Va.
Super Pet Expo
Dulles Expo Center
Contact: www.superpetexpo.com

March 12-13
Minneapolis, Minn.
Twin Cities Pet Expo
Minneapolis Convention Center
Contact: 630-469-4611, x103; www.twincitiespetexpo.com

March 18-20
Arlington Heights, Ill.
Chicagoland Family Pet Expo
Arlington Park Racecourse
Contact: Contact: 630-469-4611, x205; www.petchicago.com

April 15-17
Costa Mesa, Calif.
America’s Family Pet Expo
Orange County Fairgrounds
Contact: www.petexpowa.org

May 14-15
Memphis, Tenn.
Mid-South Exotic Bird Fair
Southwest Tennessee Community College
Contact: 901-603-9927; www.birdshows.com

May 21-22
New York City, N.Y.
NYC Pet Fair
Metropolitan Pavillion & Altman Building
Contact: www.nycpetshow.com

June 8-10
Puyallup, Wash.
America’s Family Pet Expo
Puyallup Fair & Events Center
Contact: www.petexpowa.org

2012-2014

April 13-15, 2012
H.H. Backer Spring Trade Show
Atlantic City Convention Center
Contact: 312-578-1818; www.hhbacker.com

September 11-13, 2012
SuperZoo
Las Vegas, Nevada
Contact: Dave Williams, 626-447-2222, x317; www.superzoo.org; www.worldpetassociation.org

October 12-14, 2012
H.H. Backer Christmas Trade Show
Chicago, Ill.
Contact: 312-578-1818; www.hhbacker.com

April 12-14, 2013
H.H. Backer Spring Trade Show
Baltimore
Contact: 312-578-1818; www.hhbacker.com

October 4-6, 2013
H.H. Backer Christmas Trade Show
Chicago, Ill.
Contact: 312-578-1818; www.hhbacker.com

October 10-12, 2014
H.H. Backer Christmas Trade Show
Chicago, Ill.
Contact: 312-578-1818; www.hhbacker.com

Information provided courtesy of Pet Product News International, Pet Business Magazine and the World Pet Association.

A lot has been going on at Pawsible Marketing over the past few weeks. We've signed over ten new clients to our new Marketing Coaching Service, and we're excited about working with these new, innovative, established and start-up companies.

The feedback we are receiving about the new Marketing Coaching Service from our current and new clients is overwhelmingly positive. It seems to be a perfect fit for the small to medium sized pet business during the current economic slowdown.

We've added a fan page to Facebook, so be sure and fan us if you're on FB. We're sharing information and news we find about the pet industry. And, we've opened a discussion area where you can share your favorite marketing tip, network with other pet business owners, ask those nagging marketing questions and more.

Don't forget that we're on Twitter. It's a great place to reach your target audience, and to meet and network with other businesses that can be beneficial to your pet business. On our Pawsible Marketing's Twitter we're sharing a lot of good information and news that will help you keep up on the pet industry. And, we are sharing tips and tricks for that can improve your websites, blogs, social media interaction and more; all designed to help you market your business the most effectively.

So what's been going on with the pets that are part of the Pawsible Marketing team?

Johann and Gracie have been busy testing some super cool pet products - everything from toys, green cleaning products, wholesome treats and more. Wolfie and Wiggy got a surprise the other day when one of our clients sent us a cool kitty toy. They've been having a blast playing with it in the middle of the night, keeping us all on our toes.

We excited that Johann and JohannTheDog.com will be a feature story in the upcoming September/October issue of Dog Sport Magazine. We hope to be sharing that article with you in the next month or so.

I've been doing several interviews lately for our new launch of RaiseAGreenDog.com, appearing on AnimalTalkRadio, and Wendy's Animal Talk. The blog has also been featured on several popular Green Blogs lately, including Ecoki. And a big giveaway is in the works with the Sundance Channel.

That's it for now. Let us know what you've been up to! And, feel free to contact me to discuss your pet business marketing needs. I'm always happy to share my thoughts and ideas about how I may be able to help you increase business, enhance your brand, and connect most effectively with your current and potential clients.