Media email contact list for your pet business news, information and announcements.

If you're a pet business and you aren't doing public and media relations, you should be!

Public relations is defined as the practice of managing the flow of information between an individual or an organization and the public.

One way to practice public and media relations for your pet business is by providing individuals that manage a wide variety of pet related publications and media with information about your product, service or retail outlet through press announcements relating to your business - whether it be launching a new product, providing a new service, announcing a new partnership and much more.

The most difficult part of this process is knowing who to send your pet business news and information to so that the right person will receive your information and potentially feature it in an upcoming article or segment.

But now it's easy with the Pet Business Press/Media Email Contact List. Our Pet Business Press/Media Email List consists of nearly 200 contact emails for:

- Pet Business Consumer Publications
- Pet Business Trade Publications
- Major Women's Lifestyle Magazines
- Top 15 Newspapers through the US
- Top Influential Pet Bloggers
- Pet Related Radio Programs
- Most Popular Pet Lifestylists
- And more!

The list includes such notable publications and media contacts for Modern Dog, Dog Fancy, Martha Stewart Living, LA Times, Good Housekeeping, USA Today, Parade Magazine, Chicago Tribune, individual pet lifestylists who highlight pet products on the major morning shows, and much more.

When you purchase this list you will receive an email that includes and outlines nearly 200 contacts with the press/media category; publication, radio station, newspaper name; appropriate contact name and their title (if applicable); along with the appropriate contact email address.

While most PR firms charge anywhere from $200 to $500.00 to send out just one press announcement on your behalf, and up to a $3000 per month retainer to handle your PR, now you can do it yourself for only the cost of the list - $125.00 USD. And the best part is that you can keep the list to continue to communicate important information about your pet business on a regular basis.

Once your payment is completed, you will be sent the press/media list to the email address you provide via your preferred payment method via PayPal. (Please allow up to 12-24 hours for your email list to be received in your inbox; and please don't forget to check your spam box, just in case.).

For your security, we process payments via PayPal, which takes major credit cards for your convenience.

In addition, if you are unsure about how to present and provide information about your pet business, new products, services and more to this audience of media and press, and would like Pawsible Marketing to help you in formulating your press release and/or message, feel free to contact us for more information!

When purchasing the Pet Business Press/Media Email Contact List you agree to abide by these terms and conditions. Please read these terms and conditions careful as they explicitly state: You may not republish the content provided on any Internet, Intranet or Extranet site or incorporate the content in any database, compilation, archive or cache. You may not distribute any of the content to others, whether or not for payment or other consideration, and you may not modify, copy, frame, reproduce, sell, publish, transmit, display or otherwise use any portion of the content. 

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What my dogs taught me about being an entrepreneur.

A weekend ago, I took some extra time to spend with my dogs, enjoying a little hiking, dog agility practice, fetching, learning a few new tricks and just spending time in the sun, listening to and watching the nature around us here on our Mountain.

As I sat there watching YoYo (Johann) and Gracie take in the nice weather, I was struck by how much they have taught me and reminded me about what it takes to be an entrepreneur.

Work hard, play hard and force yourself to take a break - for you!

Like many dogs Johann and Gracie are always ready to take on what's before them, whether it be a little stick fetching, dog agility, an adventure hike, or learning a new trick.

Both of them are herding breeds and are hard wired with a strong work ethic. With that type of work ethic and focus there are times when they won't stop until I tell them it's time.

All that work can really tax the brain. When they've been working hard on a new trick or new agility move, I'll give them a break and what do they do? Zoom around the yard working off the brain stress with physical activity.

Watching them, I've learned a lot about when to work hard, when to play hard, when to exercise, and to make myself take a break - just for me.

Listening can take you further than talking.

Johann and Gracie are very active listeners. With Johann, however, there comes a time when listening turns to talking, or barking, barking and barking...he's a sheltie, they do that sometimes.

Gracie on the other hand talks very little. When she does talk (bark), you know it's about something very, very important - most probably something relating to a squirrel.

Gracie is on to something. Taking the time to really listen can provide you with a lot more information; much more information than talking.

Communications and understanding can make it or break it.

Gracie and Johann learn very differently. I found this out early when I started teaching them tricks and dog agility.

Johann wants to know exactly what he's supposed to do very quickly or else he gets frustrated and starts barking. I can see him telling me when teaching him a new trick...'just tell me what you want and I'll do it!'.

Gracie on the other hand likes to think about and understand what she's supposed to do before doing it.

Many in the dog training world would understand when I say that Johann can't stand shaping, but Gracie loves it. Shaping is a training technique that allows the dog to learn individual steps as they progress to an end result, providing them with feedback through the steps and the process.

How I communicate with each individual dog varies greatly. And their process for understanding what I would like them to do over the long term is very different as well.

Learning this helps me better understand how to communicate with a wide variety of individuals I work with each and every day. Communicating the way prospects, customers, vendors and more, like to communicate can really improve the understanding of what information you are sharing, and can make or break your relationships and your success.

Wake up every day, ready to take on the World.

This one is really a no-brainer for a dog, but sometimes can be challenging for human beings.

I can't help but be enthusiastic every morning as Johann starts running around the cabin, looking forward to that first breath of fresh air in the morning, along with his enthusiasm for his breakfast.

With every molecule of his being, he is ready every morning to take on the World. It's infectious and I can't help but be right there beside him in his enthusiasm

Overcoming obstacles is just part of getting to the goal.

I could write a book on obstacles. When you are an entrepreneur there are no shortages of them.

Teaching Johann and Gracie how to run dog agility has opened my eyes and given me a new perspective about obstacles. Dog agility courses are full of them - dog walks, a frames, teeters, jumps, tunnels - some of them are Johann's favorites, some are Gracie's. But one thing is certain, you have to go through all of them to get to your end goal.

When Johann started agility the jumps were his favorite obstacle. But the a frame was a bit of a challenge for us.

Many dog agility trainers suggest that dogs stop at the end of the a frame to ensure that they touch the required 'contact zone' at the end of the frame. Every time I tried to get him to stop, his little Sheltie bum would keep it's momentum and he'd end up flipping his bum over his head. I thought a lot about how to handle this and one day decided to allow him to run through the frame and contact zone and not make him stop to see what would happened. He was amazing...ran right over the a frame and ran right through the required contact zone and on to the next jump, quickly and naturally.

I allowed him to handle the obstacle the best way he saw fit and it worked! Now the a frame is his favorite obstacle on the agility course and he still gets ooh and ahhhs as he runs through it quickly and accurately.

What that taught me is that everyone works through their challenges differently. And it also taught me that there are sometimes unusual and unique ways to work through whatever obstacle that is before you, you just have to find what works best for you.

Celebrate your wins, learn from your mistakes and move on.

Johann and Gracie are dogs and one of the best traits of a dog is that they live in the moment. When we have a win in agility, they know they did a good job and we celebrate! When we make a mistake or two on the course (most always because I made an error) Johann and Gracie really don't really know they made a mistake and are very happy to move on.

What this has taught me is that there isn't a need to over analyze your mistakes or missteps, review them, take note of how to improve the next time, and then move on! Life is much too short.

See opportunity where others may not.

Opportunity - Johann and Gracie see it everywhere; an opportunity to chase a squirrel, an opportunity to sniff where another animal has left their mark, an opportunity to grab some cheese that I may have dropped on the floor, just to name a few. And if they don't see opportunity at that given moment, they'll go off seeking it elsewhere.

Being an entrepreneur means that you must constantly watch for opportunity, understand if it is or isn't an opportunity; and if it is, act on it quickly.

Seek information when you're in over your head.


A very nice trait of both Johann and Gracie is that when they are in over their head or find something that's foreign to them, they immediately look to me for information, guidance and reassurance.

They dip their toes before jumping into the deep end, they sniff a snake and look at me before trying to paw at it - thank goodness - if they don't know where to go next on the agility course and I'm late in providing them with information, they will look to me for direction.

They aren't ones to dive in and ask questions later. They take a lot of risks, but are sure to understand what they are getting into before proceeding.

If you are in over your head with any aspect of running your business - whether it be accounting, marketing, sales, or service - seek out an expert in your field to help you with that aspect that you don't have the knowledge and experience that you need to be successful.

Take risks, but understand where you're headed.

Risk taking. It's risky, but it doesn't have to be. I often watch Gracie as she encounters something that's very foreign to her, something to her that may be a risk, but she isn't sure.

I'll never forget the first time she saw a turtle. She wanted to get close and investigate so badly, but she took her time to investigate, smell (from a distance), bob her head, trying to figure out if the frog was safe or was going to be a danger. Turns out that while she was investigating the turtle retracted it's little head and feet and was just a shell of a turtle. That's when Gracie moved in to investigate further..

Risks are risks, but with the proper investigation and knowledge you can take them with much more confidence.


Incentives can and will improve performance.

When I was training Gracie how to do her weave poles in agility, she wasn't performing them quiet as well as I thought she was able; she was a little slow. So what did I do? I put treats out about four feet from the end of the weave poles and watched with my mouth open as she sped through the weaves on to get that treat. Now her weave pole performance is one to be envied time and time again.

This is one of the biggest lessons I've learned and one I pass on to my clients on a regular basis. Incentives can and will improve performance. Set goals and treat yourself when you reach them and look at incentives for customers and prospects too.

Persistence pays off. 

Johann is my persistent one. Despite all of the challenges, obstacles, injuries, age and more; he still won't give up doing his favorite thing in the world - dog agility.

He may have to run slower some days, but on the days when he's feeling really good, he is a force to be reckoned with, winning and beating some of the top dogs in the world.

That's what I've learned from my dogs - never give up on what you want and need, be persistent and what you need will come to you.

Life, and work, should be fun!

Johann and Gracie are always ready to have fun. Many times throughout the day I get up from my computer and take a little break; and they are right there ready to participate in whatever I plan to do next.

They have an enthusiasm for life that no matter what is going on at any given moment spills over into mine, bringing me back to what's important; having fun with whatever you do.

When I take their lead it always makes the day more fun, more interesting and much more productive.

When you're out there on your own, it's good to have a pal that supports you.

Johann and Gracie and I are a great pack of three. We go everywhere together...we work together, we hike together, we compete and train in agility together. Besides having these two amazing herding dogs by my side, I also have and have had over the years a great group of people who have supported and mentored me over the years. Their help and assistance is, has been and will always be, invaluable.

Whether canine or human; good friends and mentors are very hard to come by. So when you find them, nurture them, care for them, develop them, and appreciate them!

Where you can find free fonts for your pet business marketing.

With our last post we talked about the important of font selection to your brand and conveying your message to your customers and prospective customers.

But how do you find unique, up-to-date, stylish, easy to read font to represent your brand?

Here is a nice list of places where you can find free fonts that will fit most any situation.

Google Web Fonts - one of my favorite, and simplest, place to find new and popular fonts.
DaFonts - includes free, free with donation and fonts for purchase.
1001FreeFonts - includes an extensive list of free fonts, some great, some not so great; be selective.
Fonts2U - a great selection categorized by subject.

Remember these tips - utilize fonts that are:
  • Easy to read.
  • Convey the same emotional response as your brand, product/service, as well as the message you are presenting.
  • The most popular and easy to read fonts fall into the Sans Serif font category.
  • When utilizing fonts for the web, make certain they can be read across all browsers and via mobile.
And for a little fun, hear what the most popular fonts may sound like if they could speak - it may give you an idea of the emotion that individuals feel when they see these fonts.


Photo Credit

Why fonts are important to your pet business brand.

Your website, marketing materials, shelf talkers, POP displays, packaging...they all have fonts; fonts that represent your brand.

So why is the font you choose important?

It needs to convey the same exact feeling, thoughts and emotion as your product or service brand. One of the most important ways you can do that is through the fonts you use with all your marketing materials.

Let's take a humorous example...


The font used on the top paper is Comic Sans. While Sans Serif fonts are great to use and easy to read, Comic Sans gives you the feeling of frivolity, lightness, humor...and really isn't right for this occasion which is more serious in nature. And the bottom sign is correct, Comic Sans may be perfect for a Lemonade Stand, but not for a Fortune 500 company.

Interestingly, researchers Hyunjin Song and Norbert Schwarz have found that easier to read fonts convey that the task is easier to do, vs a harder to read font implies that the task is more difficult and time consuming.  So if you want your potential customers to act, make the font easy to read and simple for the most effective action.

Your brand should convey some fun and ease, especially when working in the pet industry. And yet, they should be easy to read, respectful, flow nicely from one font to the other and make it simple for prospective and current customers to understand your brand, your product/service, and your expectations quickly and easily.

If you need help in a powerful brand look and feel, contact us for a free 30 minute evaluation and discussion about how we can help your pet business be more successful.

Facebook alert: Will your Facebook personal page be deleted?

Facebook is on a mission to clean up their site. And that means they will be deleting all personal accounts that are fake.

What does this mean for your Facebook page?

Hopefully nothing if you've followed Facebook's terms of service and created a Facebook Page for your pet business, product, service, pet or pet personality.

But if you are still utilizing a Facebook personal page to represent your pet business, product, service, or pet and that personal page doesn't represent you as an individual, or if you use a personal page as a cross posting account, then most probably your Facebook personal page will be deleted.

Learn more about how you can convert your Facebook personal page that you've been utilizing for business to a Facebook business page. But remember, you will loose all your content, but can keep your personal page friends as 'likers' of your new Facebook Page.

If you need help in establishing a Facebook program, feel free to contact us for a free 30 minute evaluation and discussion about how we can help your pet business be more successful.

Over 90 percent of your online pet business market is utilizing social media.

Did you know that 91% of online adults use social media regularly?

Social media can play a big role in the purchasing decisions of your pet business customers and prospective customers.

Consider this scenario:
  • A potential customer for your online pet store is looking for a new and unique dog collar for a special occasion.
  • This potential customer posts friend recommendation requests on their personal Facebook page.
  • Within minutes, this potential customer receives anywhere from 2-40 recommendations from their friends (depending upon the number of friends they have).
The goal is for you and your company to be one of the recommendations. But how do you do that? Here are a few tips:
  • Utilize social media as a means to market your product/service and don't be left out of being included in the scenario above. 
  • Get connected on these social networks with many prospective customers, get as many likers as possible through Facebook ads, running contests, and more (within Facebook's terms of service, of course). 
  • Provide the highest level of service and quality so that your current customers will remember and recommend you.
  • Then let the process work for you.
If you need help in establishing a more cohesive and powerful social media program, feel free to contact us for a free 30 minute evaluation and discussion about how we can help your pet business be more successful.

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